Ikea is a world wide known brand, in 2012 launched a sustainability strategy called People and Planet Positive (Ikea website link about it) it's aims are: to help others live a sustainable and environmentally friendly life, make the company resource and energy independent and to take the lead in creating a better life for people and communities. They also aimed to become 'forest positive' (article about it) (report on Ikeas environmentally friendly outlook). Huffington Post labelled Ikea the third most eco friendly company on the planet.
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