Cultural Influence

Graphic designers have such a great influence today on current cultures that ethical design with packaging especially are being considered such as using safe plastics and recycled cardboard.

Graphic design serves as a filter through which much of our communication is disseminated. Graphic designers find themselves in the unique position of being gatekeepers of information as well as providing a mirror that reflects contemporary culture. The influence that graphic designers have on how communication is delivered may not always be apparent to them. Often they are embroiled in the details of a project and don’t even realize the impact their work has had or will have until some time has passed and the work is seen in retrospect. Other times they are faced with a decision where the implications are apparent and they may be torn about whether or not they should create propaganda for a party whose politics they don’t believe in. They also know that if they don’t take the job and benefit financially from it, someone else will.